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ALEXA CHUNG in Prada for mytheresa.com by Fashion Channel

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Data di inserimento
2016-07-27 22:39:28

MUNICH (July 12, 2016) – Luxury fashion online retailer mytheresa.com is pleased to announce the launch of Prada ready-to-wear and accessories available from July 15, 2016 onwards. mytheresa.com is very proud that, due to a longstanding 25-year relationship with Prada through the success at bricks-and-mortar boutique Theresa, nestled in the heart of Munich, it is one of only two exclusive online retailers to have been chosen by the iconic Italian design house to carry a broad edit of ready-to-wear, bags and shoes, starting with the new-season collection. This marks the first time that Prada is selling its mainline collection through online retail partners. To celebrate the special, collaborative effort between mytheresa.com and Prada, alongside the product launch and in time for mytheresa.com’s 10th anniversary, the online retailer has once again teamed up with model, style icon and notably the very first mytheresa.com woman, Alexa Chung, for a shoot that presents the Prada FW16 runway collection in all its glory. The eight images were shot by photographer Hordur Ingason at the spectacular Aman Venice hotel and pay tribute to the heritage of the luxury Italian brand. mytheresa.com will also release a dedicated video from the shoot, directed by Jim Gramming. YOUTUBE CHANNEL: http://www.youtube.com/fashionchannel WEB TV: http://www.fashionchannel.it/en/web-tv FACEBOOK: https://www.facebook.com/fashionchannelmilano TWITTER: https://twitter.com/FashionChannelP PINTEREST: http://pinterest.com/fashionchannel INSTAGRAM: http://instagram.com/fashionchanneltv The best videos, the most exclusive moments of the international runway since 1982 until now, of the most representative fashion weeks of the world. Backstage secrets, make-up and hair style insights, curiosities from the fashion world, celebrities, photo shoot, designer and model clips, red carpets and gossip, parties, obviously besides the shows of all the top designers, generally available in high definition formats HD on the Youtube network FASHION CHANNEL. Fashion Channel shows new interesting videos continuous flow. WEBSITE: http://www.fashionchannel.it

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